It looks good, and hopefully the new name will dissasociate the car from the very average Cavaliers and Vectras of old.
As per Bazking69, I have a feeling that the days of company car driving reps aspiring to Vauxhalls (and Fords) are long since gone in the UK. When the current Mondeo was launched the motoring press were telling us that it was a better car than a BMW 3 series (I'm not convinced), however, better or not, Ford, Vauxhall and the rest of the non German/Japanese mainstream manufacturers are not going to persuade badge obsessed Brits into 'lesser badged' cars.
I think history will continue to repeat itself and there will be plenty of 12 month old Insignia's and Mondeo's for half their new retail price at every car supermarket in the land.